Senior UX Designer & AI Product Builder · TCS
9+ years in enterprise UX across healthcare, pharma and education. Right now I'm designing AI-integrated products for GE HealthCare and Johnson & Johnson at TCS, and shipping my own products with Next.js and Claude Code on the side.
Brands & institutions I have designed for
Fortune 500 healthcare, global institutions and world-stage events.
Enterprise clients
Institutional & global collaborations
/ 01 · Case studies
One enterprise AI product, one business I built end to end, one brand repositioning. Each one covers the real problem, the decisions I made and what I would change.
A slow Power BI report with 35 filters became a role aware decision tool where every AI recommendation is explainable, arguable and approved by a human before it reaches Salesforce.
Read case study
Brand, product design, Next.js front end, admin CMS, leads CRM and deployment. I found the real bottleneck was proposal speed, not the website, and designed around that.
Read case study
A business already good enough for HSBC and Kotak was reading as a commodity desk rental. New positioning, clearer space comparison and site visits as the real conversion.
Read case study/ 02 · More enterprise work · Tata Consultancy Services
Other client work, still under NDA, so these are shown as abstract patterns rather than real screens. Happy to walk through any of them in a conversation.
AI-integrated platform to find, explore & discuss enterprise product data.
Streamlining complex internal systems into user-centric experiences.
An end-to-end product design for a shipping analytics SaaS: a conversion-focused marketing site and a data-dense operations dashboard that turns raw logistics data into decisions, across web and mobile.
/ 03 · Web platforms · KIIT ecosystem · 2017–2023
Early-career work (2017–2023). The foundational years where I shipped end-to-end UI/UX and web delivery across one of India's largest education & healthcare ecosystems.
Flagship website for one of India's leading universities, with information architecture, UX and front-end delivery at institutional scale.
Visit kiit.ac.in
Healthcare platform UX: appointment journeys, department discovery and patient-first content design.
Visit kims.ac.in
Digital presence for the world's largest residential institute for indigenous children, where storytelling meets accessibility.
Visit kiss.ac.in
Admissions-focused school website with parent-friendly journeys, curriculum discovery and campus showcase.
Visit kiitis.ac.in/ 04 · Visual & brand design
Brand, event and campaign design delivered for international institutions and world-stage moments.
Full brand & creative portfolio at liview.in
/ 05 · How I work
Stakeholder & user interviews, heuristic audits, analytics review.
+ UserTestingPersonas, journey maps, information architecture, success metrics.
+ Optimal WorkshopWireframes to hi-fi on scalable design systems and tokens.
+ SystemsUsability testing, behaviour analytics, iterate on evidence.
Dev-ready specs, hand-off, design QA in agile sprints.
+ Zeplin/ 06 · Capabilities
Enterprise UX, design systems, accessibility, conversational AI patterns, responsive web & apps.
User interviews, usability testing, journey mapping, behaviour analytics, data-informed iteration.
Brand identity, campaign & event design, motion. The craft layer that makes products feel considered.
Design & prototyping
Research & validation
AI-accelerated workflow
Delivery & hand-off
/ 07 · Studio
I started in circuits, took an MBA to learn the business, and stayed for the people. For nearly eight years I built the design practice inside one of India's largest universities: websites, dashboards, apps and brand systems at real scale.
Today I design AI-integrated enterprise products at TCS, quietly shaping interfaces that analysts and business teams rely on for consequential work. The thrill is the same: simple solutions to hard problems.
Enterprise product design for GE HealthCare (Product Data Marketplace, IB Avatar) and Johnson & Johnson (systems redesign). AI-integrated, agile, enterprise-scale.
End-to-end UX for websites, apps, dashboards and landing pages across the KIIT ecosystem. Design collaborations with UNESCO, G20 India, Guinness World Records and World Congress of Poets.
KIIT University (2017) · BPUT Odisha (2015). An engineer's rigour with a marketer's sense of the business.
/ 08 · Get in touch
Open to senior UX roles with corporate clients and service organisations. Happy to walk through any case study in detail.